6 laws of successful pitching

Gail Geronimos - Achaeus - Australia sings from the same hymn book with her sound words of advice to those pitching for investment.

On Gail's blog you can download a paper detailing her 6 laws of investment pitching. Check out her blog at www.pitchingtoinvestors.com 

Here is a quick teaser summary: - with my comments

law 1:  Understand the investor  - is this the next, "best" investment for them - "so tell us about the investment not just your product"

law 2:  Have a good business plan -  - "dreams and visions are not enough - show us how you will get there"

law 3: You have 20 seconds to increase my heart rate - "be different its abut standing out from the pack"

law 4: Answer the question - "Oh yes I have seen some people dig big holes here (and not money pits either), acknowledge different view points - remember the line between confidence and arrogance"

law 5: Get an Introduction - "be credible and it will happen - remember in the investment game every referral reflects the referer don't expect introductions immediately they are earned"

law 6: Execute/demonstrate how you will build the business