90 Sec Elevator Pitch Template

Going to a networking function and decided you want to nail your elevator pitch ... try this format out for size.

Build your 90 sec elevator sales pitch with sound bites - (10 - 15 sec succinct statements). These are newspaper headlines not a full novels, cut the jargon and keep it simple.  Contrast (before-after or with-without) combined with a specific  customer story is the most powerful.

Do not forget you need to get attention - Stand out from the crowd - Take a stand.

 90 Sec Template:

1: INTRODUCTION AND WOW (15 sec)

Hi I am (name) ...  I am from (company name) ... Opening WOW statement    (Take a stand on something,  make a judgement call, or give a great customer story)

2: VALUE PROPOSITION (15 sec)

The problem we solve for customers is...    (quantify the customer pain and gain)

 3:  UNIQUE PROPOSITION (15 sec)

What makes us different is ...    (include comparisons to substitute products including doing nothing)

 4:  TARGET MARKET (15 sec)

My ideal customer-referral  is ...   ( size, revenue, geography , sector etc)

 5:  CASE STUDY PROOF (15 sec)

One of our customers ...  ( give an example - be specific with names and quantify the gain)

OK and for those of you who are good at maths you now have 15 secs left ...

More information is available here in a two page cheat sheet>

For inspiration on a power investment pitch check out the best example I have from first attempts at my investment pitching workshop. Watch video here>

Creating a Succinct Story

  Click below for a free 28 min seminar on "Creating your own succinct story"  watch here